The customer journey is the series of interactions a customer has with a brand, product, or business as they become aware of a pain point and make a purchase decision.
Each stage of the customer journey presents an opportunity for businesses to improve the customer experience. By understanding the customer's needs and pain points at each stage, businesses can create a more seamless and enjoyable experience.
Having your own customer journey can help you build awareness, consistency and lead the customer to make a purchase decision. A customer journey will also help for post purchases as you will have a clear idea how and when to communicate with the customer after a purchase.